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Ape Entertainment to Develop Comic Series for Fruit Ninja

SAN DIEGO, CA – July 12, 2012 – Ape Entertainment, developers of the massively popular Pocket God Comics and Cut the Rope: Comic, along with Halfbrick Studios, developers of Fruit Ninja, announced a new licensing agreement to create a series of original digital comic books and graphic novels based on the game that has been downloaded over 300 million times. The comic series will explore the yet untold backstory of the juicy Fruit Ninja universe and its new colorful characters.

“A key goal for Halfbrick is to bring our content to even more fans around the world,” says Halfbrick’s Chief Marketing Officer, Phil Larsen. “By expanding the Fruit Ninja universe with new stories, characters and adventures, Halfbrick and Ape Comics are free to explore an unlimited number of creative opportunities for comics and take the brand in even more exciting directions.”

Halfbrick has released Fruit Ninja for iPhone, Android, Facebook, Xbox 360 Kinect and countless other digital platforms. The starring characters Sensei, Gutsu and Truffles have been featured on a wide range of licensed products including T-shirts, Gummy Candy & Fruit Snacks and Toys and Games.

Ape Entertainment plans to release the full-color comic book series digitally through a standalone Fruit Ninja comics app on the App Store as well as print versions in the coming months.

“Fruit Ninja is a mobile masterwork and we’re very excited to turn every slice of juiciness into a comic series fans will love,” said David Hedgecock, CEO of Ape Entertainment.

The deal was brokered by HAP Consulting, Halfbrick’s worldwide licensing agent.

For more information, please visit www.apecomics.com or http://www.fruitninja.com .

About Ape Entertainment
Founded in 2003, Ape Entertainment is the brainchild of lifelong comic book devotees David Hedgecock, and Brent E. Erwin. Ape Entertainment is the comic book home to innovative new titles such as LITTLE GREEN MEN, SCOUTS, and HERO WITHIN. Ape is also the North American publisher for licensed properties THE PENGUINS OF MADAGASCAR, KUNG FU PANDA, RICHIE RICH, CASPER, STRAWBERRY SHORTCAKE, POCKET GOD, and CUT THE ROPE. Visit Ape Entertainment online at www.apecomics.com.

About Halfbrick Studios

Founded in 2001, Halfbrick has been on the forefront of the Australian game development industry for more than a decade. After years of experience developing licensed titles for platforms such as Game Boy® Advance, Nintendo DS™ and PSP® (PlayStation®Portable) system, the studio has begun expanding its portfolio with a range of original self-published games for downloadable platforms. In 2010, Halfbrick became one of the most well known independent developers in the world with the success of Fruit Ninja, Age of Zombies and Jetpack Joyride on mobile devices. The studio continues to create fun and unique games and looks to explore new opportunities and technologies in the world of casual games development.

About HAP Consulting
HAP Consulting is a New York based boutique firm specializing in trademark licensing, marketing and new business development. HAP Consulting is rooted in over 20 years of experience in global licensing and strategic marketing initiatives. Every client is provided individual brand development through licensing programs tailored to meet their specific needs. All licensing activity is completely aligned with the brand and meets outlined objectives. HAP’s clientele consists of a broad range of artists, designer brands and entertainment brands. www.hapllp.com

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